Lack of good information has led to plenty of misconceptions about insurance, particularly in the firearm industry. To help clarify, here’s the truth behind five common myths about insurance.

1. “All insurance is basically the same.”

One common misconception is that all insurance is basically the same. The thought is that “most types of insurance policies work the same way” or that “all policies of a particular kind offer the same basic coverage.”

The truth is that insurance can be as individual as you and your business are. Differences between categories of insurance can be huge. Consider how property insurance pays claims directly to you, the insured, while liability insurance pays claims to a third party on your behalf.

Differences between specific policies and insurance carriers also exist. Because insurance works as a tool to protect you or your business from specific risks you face, your coverage options may vary based on your industry and your choice of carrier.

2. “Some things just can’t be insured.”

Another common myth is that insurance offers limited options for protection. The idea is that insurers offer a narrow range of coverages for the “big” risks that people and businesses face, with little or no coverage for anything else.

The truth is that you can insure almost anything. In any case where a risk exists, an insurer can work with you to protect you or your business against that exposure and the potential loss it could cause to your business.

Over the years, insurers have adapted to changing markets and risk profiles, seeking out creative solutions to overcome emerging risks. This continues to the present day. Insurers are focused on helping individuals become safer, healthier and happier and helping businesses become safer, smarter and more profitable.

3. “Insurers aren’t knowledgeable about my industry.”

There’s a popular myth in the business world that insurers are not knowledgeable about their customer’s industry. There’s an assumption that insurance guys “probably know enough” about the insurance products they sell and service, but not much about your specific industry.

However, this is not the case when you work with an insurer like Lockton Affinity Outdoor. Lockton Affinity Outdoor brings decades of experience to bear on the products we offer, the customers we work with and the businesses we insure. We take special care to make sure we understand your needs so we can serve you better.

For over 20 years, Lockton Affinity Outdoor has been providing custom-tailored insurance solutions to individuals who are firearm owners and enthusiasts as well as a wide variety of businesses in the firearm industry. We insure hundreds of millions of dollars in firearm property personally owned by responsible gun owners and protect the property and assets of over 4,000 businesses in the firearm industry. It’s experience that has made us very knowledgeable about you and your needs.

4. “Representatives only handle claims and renewals.”

Another common myth about insurance is that your insurance representative only wants to hear from you when you have a claim or it’s time to renew your policy. Often, there’s an unspoken fear among policyholders that their questions will be bothersome to their insurer or even worse, result in an unexpected rate hike.

The truth is that your relationship with your insurer is not one-sided. It’s a partnership with an important goal—to ensure you’re protected against key exposures and to help you determine how much risk you can tolerate.

At Lockton Affinity Outdoor, we take our relationships with policyholders to heart. We live service and seek to define ourselves by our service every day. We pride ourselves at being experts in your industry so that we can assist you in answering all your questions and getting the coverage you need to be protected.

5. “Most insurance isn’t necessary.”

One final myth that is very common is the belief that most insurance isn’t necessary. The idea here is that a lot of coverage is “nice to have,” but probably unnecessary and not worth the cost outlay in the end.

The truth is that you don’t need to experience a claim for your insurance to do its job. While many people correctly look at insurance as a way to purchase peace of mind or hedge against future uncertainty, another perspective is that your insurance coverage helps transfer excessive risk so that you can focus more on your own life goals or the goals of your business.

Lawsuits involving firearms are common, whether for claims of an accidental discharge, stolen firearm, negligence during firearm instruction or defects in products or services provided. On a long enough timeline, you’ll eventually face a claim. Insurance helps mitigate those risks so that you can focus on what’s most important to you and your business.


It’s easy to get the wrong idea about insurance, especially with these common insurance myths floating around. Without the right information, you may be unaware of all your Lockton Affinity Outdoor insurance options and the insurance experts that are ready to help you get the coverage you need.

Lockton Affinity Outdoor insurance is comprehensive and affordable, and tailored to the specific needs of gun owners and firearm businesses. Our program simplifies the insurance buying process and provides you with the coverage you truly want and need to protect yourself and your business.

We offer a range of solutions to meet a variety of needs:

Plus, we offer Firearm Business Insurance, Rod and Gun Club Insurance, Hunt Clubs and Land Lease Insurance and more. Click here to learn more about Lockton Affinity Outdoor.